You all don't understand how paranoid I was about picking the shade. I originally picked up 110, the lightest shade, thinking that if it was too light then I can darken it up with bronzer, but a friend I was with convinced me that the darker shade would look fine, so I went for it. At the register I think I looked at the bottle about ten times contemplating if it was a close enough match to my skin. I went home and lightly applied it on my chin and SUCCESS! It's perfect! Not too dark, not too light.
For the price (I got mine at Target for $6, but I've seen it at CVS for $8.50), this is a relatively good foundation. The consistency is a typical liquid, not runny but very thin. I applied it by dispensing a small amount onto the back of my hand, using a foundation brush to apply it to my face then using fingers to blend it in. Since consistency is so thin, I had to really blend to avoid any streakiness. I found it did need some TLC in order to cover the little nooks and crannies around my nose and under my eyes and such. Dry down time took FOREVER. I sat at my desk waiting for it to dry for a good while before I got impatient and set it with powder. Once set with powder, the finish is semi-matte. Glowy enough to look like skin but not too glowy to look oily. What I love it how light it feels on my skin. It feels very skin-like and I sometimes forget that I am actually wearing foundation. Coverage-wise, I find it is sheer-to-medium, I only wore it sheerly but it definitely is buildable.
As for wear time, I found it wore well throughout the day. My skin is plain weird; Dry on my forehead, normal on my cheeks and chin and oily on my nose. My forehead was a bit drier than usual so the foundation accentuated some of the dryness, and after about five hours my nose was shiny, which is expected. I would recommend those with oily skin use an oil control primer prior to using the foundation and definitely set with a setting powder, and those with dry skin should exfoliate well to get rid of any flakies on your skin so the foundation doesn't catch on them.
Now the packaging is the thing that irritates me. I definitely would've preferred a pump on the bottle as I tend to by clumsy with things like this. I believe the International version of this foundation includes a pump on the bottle, but the US version does not. Because of the thin consistency of the foundation, I would definitely advise care when dispensing out of the open jar as it runs very quickly.
Foundation: Fit Me! in 115 Cheeks: MAC Stereo Rose
Eyes: Benefit They're Real Mascara
Lips: Buxom Big & Healthy Lip Polish in Trixie
The Verdict? For those with normal skin and minor skin imperfections such as small amounts of redness and small acne scars, I'd say go for it. If you have oily skin, the upkeep may be a little finicky, same with very dry skin. Those who are looking for a thick foundation that offers full coverage should look elsewhere.